Have a merry mobile holiday
As retailers jump the Black Friday gun and open on Thanksgiving, Lean back revisits IBM’s report that explains why they should better have solid ecommerce and marketing platforms in place.
View ArticleTalking SMAC about real-time marketing
The combination of social media, mobile channels and analytic solutions with cloud computing can put true real-time marketing in motion
View ArticleBrand newsrooms are not the point
The decline of traditional media has opened opportunities for brand storytelling. But first, get your story straight, said a panel of experts at Contently's Brand Publishing Summit. Check out video of...
View ArticleLean back CMOment: Creating “Irrational Loyalty”
A top auto marketer explains how to keep pace with change, leverage digital and experiential channels, and build that "I've got to have this car" feeling.
View ArticleFor marketers, talk is not cheap
A new Boston Consulting Group index measures word of mouth and finds it moves a lot more business than expected.
View ArticleRise to the challenge of social video
Brands and advertisers have a new arsenal of video platforms available, if they will use them
View ArticleTweet this: Holiday social media tips
Marketing pros separate the naughty and nice about using social channels for holiday marketing.
View ArticleVideo: Native advertising isn’t all about spin
Sponsored content has to have integrity and transparency to work, say experts from GE, Amex and The Wall Street Journal at the Contently Brand Publishing Summit.
View ArticleIt’s all direct marketing now
In the age of the multichannel, 24/7 consumer, data-driven efforts can bring direct marketing closer to the true meaning of the phrase.
View ArticleMedia Mavens’ keys to success
Marketers and publishers shared media strategies for standing out in an environment where "80 percent of brands would not be missed if they were gone tomorrow."
View ArticleNew series: Think local to go global
What works in social media at home won’t work abroad. The tools are different, so learn which you’ll need and how to use them.
View ArticleSocial media is dead
“Engagement” is over. It’s time to use social data and access to consumers to deliver the right product at the right time
View ArticleDriving dogs, sports moms and Mayhem
As the year winds down, Lean back takes a look at the efforts that won kudos at awards shows during the year. Their creativity was global, social and often in real time.
View Article3 social business trends for 2014
Marketing will transform from a business function to a service for the new “Knowledge Consumer” and change way marketers reach customers next year.
View ArticleTech will get human in 2014
Cord-cutting consumers, sophisticated gaming consoles and smartphones that talk back will reshape the omnichannel landscape. Marketers will have to rethink their legacy operations to deal.
View ArticleLean back CMOment: The video-to-go challenge
With consumers accessing video on smartphones, their relationship with the screen has changed. Marketers face new challenges to make messages relevant. One of the panelists at The Economist’s upcoming...
View ArticleOnline advertising is broken
Booming ad spending numbers are wallpapering fundamental cracks in the business model. Research shows more than half the ads miss their mark. It won’t be long before this bubble bursts.
View ArticleInformation overload? Visual content is the answer
How does a business break through the noise? How can content marketing reach customers in a way that engages? In this two-part series, SAP's Michael Brenner previews The Big Rethink's content marketing...
View ArticleContent worth a thousand words
In the second part of this series previewing The Big Rethink's content marketing panel, SAP's Michael Brenner cues up some ways to improve your use of visual assets in content marketing.
View Article“Omnichannel” is over, the data’s in the details
At the massive annual conference for the nation's top merchants, retail appeared ready to lead the way to the next stage of multiplatform marketing. But even as technology promises intelligent systems...
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